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Journal of Social and Personal Relationships, Vol. 15, No. 2, 268-276 (1998)
DOI: 10.1177/0265407598152009

Dating with HIV: A Content Analysis of Gay Male HIV-Positive and HIV-Negative Personal Advertisements

Mark Nicholas Hatala

Truman State University, MHatala{at}Truman.edu

Daniel W. Baack

Truman State University

Ryan Parmenter

Truman State University

One hundred personal advertisements from homosexual men who disclosed their HIV-status were analyzed for content. Results supported the hypotheses that HIV-negative men would be more likely to specify positive characteristics for their partners, prescribe a seriousness for the relationship, be older and write longer ads. HIV-positive men were more likely to discuss health issues in their ads. Results are interpreted in light of case study and survey research on HIV-positive gay men. The use of personal advertisements as an alternative ecological methodology is also discussed.

Key Words: gay community • HIV status • personal advertisements


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