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Cognitive responses to favor requests from different social targets in a Confucian societyNational Chengchi University, jessyhan1020{at}yahoo.com
National Chengchi University
National Taiwan University Responses of Taiwanese graduate students to favor requests from different social targets (peer vs. superior) were compared across two scenarios. Factors influencing the decision to accept or reject the request were also explored. When the favor request was consistent with the relational context (academic research), participants were more likely to accept the request from a professor than from a classmate. Those who accepted the professors request were more likely to report authority-oriented reasons. When the content of the favor request was inconsistent with the relational context, participants tended to reject the request from both a professor and a classmate. Those who rejected the professors request reported more self-assertive reasons for their decision. Although participants rated Rational Reciprocity as the most important factor in making their decision, interpersonal closeness seemed to be a major concern in deciding to do a favor for a peer. Social interactions for acquaintances in a Confucian society are influenced by Confucian ethics advocating the principle of respecting the superior and the principle of favoring the intimate, rather than solely by the principle of social exchange.
Key Words: cognitive frame Confucian ethics favor request heterogeneous culture horizontal relationship vertical relationship
Journal of Social and Personal Relationships, Vol. 22, No. 2,
283-294 (2005) This article has been cited by other articles:
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