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So Many to Choose from: Decision Strategies in Videodating

California State University, Fullerton, USA

Members of a prominent videodating organization were asked to read through a set of autobiographical profiles about prospective dates. These members were also instructed to `think aloud' about what factors (e.g. age, attractiveness, occupation, interests) they were considering in deciding whether or not to view that person's videotape. Age and attractiveness proved to be by far the most frequently mentioned factors in subjects' decision strategies. This result held for both men and women, younger and older members, and for individuals who had been members for either a short or a long period. These results are discussed in terms of the information overload and time constraints facing members of this organization in making their decisions, as well in the context of previous research on interpersonal attraction.

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